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Design originals | Often copied, never equaled
What makes an original an original? HEWI is addressing this question together with other companies in the furniture and furnishings industry. The leading manufacturer of barrier-free sanitary fittings and building hardware solutions has joined forces with Artemide, Cor, Dornbracht, Gira, Thonet, USM and Walter Knoll to form a brand alliance.
"Together we want to inform the trade and the public in a campaign about the value and importance of originals and raise awareness of this issue," says Thorsten Stute, Managing Director of HEWI, underlining the aim of the initiative.
Distinctive originals stand up to short-lived trends
Trends and fashions have a short lifespan in today's world. Genuine originals, on the other hand, are everlasting. In our fast-moving times, they stand for consistency.
These design originals include Tolomeo, Conseta, Tara, Gira E2, Chair S 32, Stahlbausystem Haller and FK Schale, as well as HEWI's lever handle 111, which was launched in 1969.
Values of design icons cannot be copied
Originals have gone through a complex process during their creation: from a well thought-out design, to clever functionalities, to precise workmanship.
Adaptations take the design of the high quality crafted originals and focus on reducing costs. In the end, it is the consumer who suffers from copied products due to inferior quality in terms of material, workmanship, functionality, appearance and safety.
"The economic damage worldwide is estimated at around 400 billion euros. In Germany alone, it is estimated that the damage amounts to around 50 billion euros," says Thorsten Stute, explaining the dimensions.
Design icon on the door: System 111
The 111 lever handle is one of the originals of everyday culture that have written architectural history. We usually only realize how often we have it in our hands when we encounter it in museums or books.
The polyamide door handle is a German innovation. The breakthrough of the design icon 111 came with the order to furnish the new university buildings in Marburg.
The architect wanted an interior design that matched in form and color.plastic was made for it. The year was 1969, a time when Pop Art and the synthetic material became hopeful, to which HEWI contributed significantly with the 111 lever handle.
"Since then, System 111 has continued to develop - in terms of colors, surfaces and techniques. An original does not stand still," Thorsten Stute explains HEWI's design philosophy. "HEWI stands for consistent equipment solutions from a single source. Thus, a complete system has been created in the round tube design of the 111 that uniquely combines the areas of building hardware, sanitary and accessibility."
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