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Iconic Award 2021:
HEWI awarded twice
The "Design Comfort Care" cross-media campaign and the redesign of the LifeSystem sanitary series won over the jury of the Iconic Awards 2021. The awards of the German Design Council are regarded as an independent seal of quality of international standing for contemporary developments and design achievements.
Universal design as a task for the future
In the B2B Communication category, HEWI convinced the expert jury and was awarded the top prize. The ICONIC AWARD 2021- Best of Best thus goes to the HEWI campaign "Design Comfort Care".
The jury justified its choice as follows: "Accessibility has become a megatopic in view of demographic change in society. HEWI is responding to this changing market with its excellently produced publication, the accompanying film and the accompanying cross-media campaign.
The content is highly sensitive and solution-oriented, and the design is also very sophisticated. The fact that experts on the subject of universal design also have their say and underpin the relevance of the topic with expert arguments and statements makes the campaign and thus HEWI as a brand particularly credible."
The focus on people
The redesign of the LifeSystem barrier-free sanitary series also received an award and is one of the winners of the Iconic Awards 2021. The professional care system has been awarded for outstanding design quality in the product category.
LifeSystem puts people at the center. The system can be used regardless of physical requirements. Products that can be used flexibly promote people's independence. The products are adaptable to the user's body dimensions and have been developed according to ergonomic and kinesthetic aspects.
Well thought-out product details provide safe and comfortable use. Together, the individual products create an intelligent and aesthetically designed system. The redesign offers new interfaces and enhanced functions, thus supporting nursing staff in their daily work.
Visionary architecture, innovative products and sustainable communication: with the Iconic Awards, the German Design Council has launched an architecture and design competition that evaluates the interplay of all disciplines in the world of interior design. Every year, the jury awards prizes to designers, planners, project developers and companies that stand out for their forward-looking achievements - including HEWI.
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