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HEWI among the major German brands
The ninth edition of the high-quality publication series "The Great German Brands", published by the German Design Council, was presented at a festive design gala at Soho House Berlin. HEWI is one of the major German brands - once again underlining its market leadership in the field of accessibility.
If you want to survive in the high-speed universe of the current transformation, you need a differentiating design and a concrete value proposition for a strong brand. The title of this year's band "DESIGN. BRAND. INNOVATION." sums up this triad of success. "Those who orient themselves to the sweet spot of these three dimensions are up to the future," sums up Lutz Dietzold, Managing Director of the German Design Council Foundation. "The brands featured in the book all tell success stories in this trilogy."
Universal Design - the focus is on people
For decades, HEWI has anchored Universal Design in its own DNA as a sustainable design philosophy. This design attitude consistently aligns the HEWI brand with essential principles in which the focus is always on people.
HEWI defined one thing as early as the product development stage: design is diversity and affects everyone. Not the one more and the other less. Design affects everyone at all times, at every stage of their lives. Over many phases of life, it can be the comfort that you always wanted and suddenly becomes an irreplaceable support in everyday life.
HEWI sums it up for itself and its customers under "Design Comfort Care" - or rather, three points to which the company is fully committed. And HEWI accomplishes this with its expertise as a brand across all scales of design, from the details of a soap dispenser to the barrier-free overall concept. HEWI offers everyone an aesthetic solution for the bathroom adapted to their needs: Design Comfort Care.
The major German brands
In its series "The Great German Brands," the German Design Council has been presenting outstanding German brand companies since 2013. Whether a creative milestone of design culture or standing out with a special innovation: "The Great German Brands" reflect the entire spectrum of German industry.
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